How Brand Identity Impacts Repeat Purchases in Incense?
Brand identity is how a business shows itself to the world. For incense, this can mean logo, packaging, and message behind scents. Customers do not just buy incense for smell. They connect with brands. When a customer sees a logo or familiar box, they feel trust. This trust makes customers buy again.  How Does Packaging Influence Customer Choice? Good packaging shows care. Poor packaging...
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